Lately I have been quite inactive with my blog. This has to do with my vacation to Los Angeles and something else. I want to elaborate more on the “something else”.
The main reason is that I was not sure who my target group is. This became clear when I viewed the subjects I wanted to talk about. The three subjects at this moment are:
- How to manage innovation with a scientific point of view
- The latest advances in the field of technology
- Tips and tricks on being more productive
Lets suppose there are people who are into these 3 subjects. I asked myself the following questions to be sure that this group is a good target group:
- How big would this group be?
- Would they like the order of my posts (first subject 1, second subject 2, third subject 3, etc)?
- Could I go deep into some topics without confusing other people?
- What about people who like subject 1 more than subject 2?
- Do I have a competitive advantage?
- Who are my competitors? And what are they doing?
The conclusion is that the target group is too small, the subjects are too big and competitors are doing it different (most of the times they have chosen one subject)! And so, I wanted to change the purpose of the site.
Before I did anything I asked myself some questions:
- What do I want to write about?
- Who do I want to reach?
- Is it a profitable niche?
- Does it fit with my career goals?
- How should I do it?
This ensued a lot of thinking and followed in the following conclusion
I want to write about the Master of Innovation Management which I will be following. I want to reach people who are into Innovation Management. The readers will have an appetite for knowing the latest developments in that field. I will offer tools, case studies, reports, thoughts, my opinion on that subject. Furthermore, I believe it is a profitable niche and it fits my career goals.
My plan is to exclude this subject from the list (and thus from the website) and continue with the other 2 on this website. I will start a new website that’s about my journey in the Master of Innovation Management. I will post a link to it in the near future